IN ENGLISH
Pinehill Goblin Oy provides consultation services, training, and keynote speeches to herd health advisors, large dairy farms, veterinary entrepreneurs, and international partner companies.
With a rich history across public, private, and scientific spheres within the veterinary medicine business and consultancy, I’ve played roles as an entrepreneur, employee, and a leader.
I’m known for my analytical skills, innovative mindset and taking action. My leadership philosophy centers on a healthy work environment where team members understand their roles and responsibilities. I strongly believe, that building strong customer relationships and increasing revenues depend on creating a skilled, diverse team that collaboratively sets and works toward a clear goal.
My appreciation for education and various perspectives it brings has shaped me into a lifelong learner. I’m constantly seeking fresh ideas and approaches to bring clarity and harmony to complex situations.
Heidi.
Uncover. Understand. Act. Measure. Enhance.
”Frame the Chaos.”
Heidi.
EDUCATION
EMBA Aalto University EE 2023 – (expected graduation 12/2025, in schedule)
GLOBAL LEADER Graduate Diploma in Management. Aalto University EE 2021-2022
SPECIALIST QUALIFICATION FOR BUSINESS ADVISORS (EAT) Suomen yrittäjäopisto. 2019–2021
PhD IN VET. MED. University of Helsinki 2011–2018
SPECIALIST DEGREE IN VET. MED. University of Helsinki 2012–2017
LICENTIATE OF VETERINARY MEDICINE University of Helsinki 2008–2011
CANDIDATE OF VETERINARY MEDICINE University of Helsinki 2005–2008
WORK HISTORY
ENTREPRENEUR @ Pinehill Goblin Consultancy Providing consultation services, training, and keynote speeches to herd health advisors, large dairy farms, veterinary entrepreneurs, and international partner companies.
HOSPITAL DIRECTOR @ IVC Evidensia, Finland 2021-2024 Leader of a 24/7 small animal hospital unit in Finland with 68 permanent employees, treating over 15,000 patients per year. Responsible for the development, customer experience and financial growth of the unit. Additionally assigned to strategy work, communication, and pricing projects for IVC Evidensia’s subsidiary in Finland.
BUSINESS ADVISOR, ENTREPRENEUR AND CO-FOUNDER @ LEHMÄLÄÄKÄRIT.COM OY 2015-2020 Provided consulting services for large dairy farms to increase their profits by improving herd health and the well-being of the owners in a sustainable manner. Core-competencies included designing long-term development plans for the farms and consulting on the most challenging herd health problems. Responsible for strategy, marketing and corporate cooperation, communications, and building the brand within the company.
COMMUNAL VETERINARIAN, PhD AND SPECIALIZATION 2011-2018. Planned and executed two challenging degrees while simultaneously working as a veterinarian for the city of Seinäjoki. Responsibilities in the PhD project included collecting and analyzing data (Excel, SPSS), writing and evaluating published articles, writing funding applications, international networking in science, and teaching and lecturing at the faculty. As an official communal veterinarian, responsibilities included oversight of animal protection and local primary production sites.
